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Digital policy
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ChannelsMarketing capabilities
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Overview of Capability Forum held remotely on 12th October 2023.
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Media governanceProgrammaticData collection & privacy
Spotlight: An update on Google’s Privacy Sandbox
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Benchmark: Marketing Budget Setting
WFA benchmark containing best practices of marketing budget setting.
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Marketing to children
RAC Programme Meeting Overview (September 2023)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
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Insight Forum Meeting Overview (September 2023)
From Insights to Foresights
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Top priorities for Global Marketer of the Year nominees
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…
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Marketing technologyAIMarketing technologyMarketing technology
Spotlight: The impact of AI on Production
Are we seeing genuine innovation or just greater efficiency?
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Digital policy
Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
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Marketing technologyMarketing technologyMarketing technology
Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
Learn how GenAI is being rolled out in marketing across the globe.
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.