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  1.    Happily Ever After? Promoting Climate Storytelling at COP28

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

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  2.    Marketing capability: the soft reply to a hard question
    Marketing capabilitiesOrganisation & structure

    Marketing capability: the soft reply to a hard question

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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  3.    Benchmark: Generative AI training
    AI

    Benchmark: Generative AI training

    WFA member benchmark exploring training in Generative AI.

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  4.    Benchmark: Global category management - Production consultants
    Marketing procurement

    Benchmark: Global category management - Production consultants

    WFA member benchmark on how marketing organisations work with production consultants.

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  5.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

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  6.    Benchmark: Marketing Capability Investment
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

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  7.    Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Agency remuneration & contracts

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

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  8.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…

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  9.    Media budgets are on the rise, finds WFA and Ebiquity annual research
    Media governance

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

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  10.    Pitch Smart - A Study by MediaSense

    Pitch Smart - A Study by MediaSense

    MediaSense's global survey of 100+ media agency professionals 

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  11.    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…

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  12.    Meta’s behavioural advertising practices in Europe
    Digital policy

    Meta’s behavioural advertising practices in Europe

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Last update:…

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