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  1.    EASA Digital Blue Book (2017)
    Self-regulation

    EASA Digital Blue Book (2017)

     

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  2.    Global viewability benchmarks 2017
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  3.    WFA's position on Facebook / Cambridge Analytica revelations

    WFA's position on Facebook / Cambridge Analytica revelations

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also…

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  4.    WFA FORUM Meeting Overview London March 2018
    Integrated marketing

    WFA FORUM Meeting Overview London March 2018

     

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  5.    1,700 attend African Digital Summit in Casablanca

    1,700 attend African Digital Summit in Casablanca

    GAM launches platform to promote digital in Africa

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  6.    British advertisers launch digital viewability standard

    British advertisers launch digital viewability standard

    The announcement was made at ISBA’s annual conference

    Read more about "British advertisers launch digital viewability standard"
  7.    In the spotlight: JAA Japan’s Shinji Suzuki

    In the spotlight: JAA Japan’s Shinji Suzuki

    Meet Shinji Suzuki, Senior Executive Director of JAA

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  8.    Philippine association welcomes new president

    Philippine association welcomes new president

    Anna Legarda-Locsin is the new president of PANA

    Read more about "Philippine association welcomes new president"
  9.    Norway celebrates marketing success stories

    Norway celebrates marketing success stories

    ANFO awards Grand Prix for business growth

    Read more about "Norway celebrates marketing success stories"
  10.    Belgian advertisers launch transparency charter on GDPR

    Belgian advertisers launch transparency charter on GDPR

    UBA sets up GDPR line for first-line advice

    Read more about "Belgian advertisers launch transparency charter on GDPR"
  11.    Sourcing Forum Meeting Overview Shanghai March 2018
    Marketing procurement

    Sourcing Forum Meeting Overview Shanghai March 2018

     

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  12.    WFA FORUM Meeting Overview Dubai March 2018
    Integrated marketing

    WFA FORUM Meeting Overview Dubai March 2018

     

    Read more about "WFA FORUM Meeting Overview Dubai March 2018"