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  1.    WFA Manifesto for Online Data Transparency
    Digital policy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

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  2.    WFA calls on brands to embrace culture of data transparency
    Digital policy

    WFA calls on brands to embrace culture of data transparency

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…

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  3.    WFA Manifesto for Online Data Transparency

    WFA Manifesto for Online Data Transparency

     

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  4.    Agency Family Tree: Global, APAC and China
    Agency management

    Agency Family Tree: Global, APAC and China

     

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  5.    Media Forum Meeting Overview (April 2018, New York)
    Media governanceMedia transparencyAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

     Overview of the Media Forum held in April 2018 in New York City.

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  6.    The media transformers?
    Media governanceMedia transformation

    The media transformers?

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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  7.    Global viewability improves for video but display lags

    Global viewability improves for video but display lags

    First global metrics for viewability based on data from seven verification companies

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  8.    Deliverable-driven agency payments
    Marketing procurement

    Deliverable-driven agency payments

    Seven tips for more effective agency compensation

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  9.    The lesson of Facebook: the online business model must adapt
    Digital policy

    The lesson of Facebook: the online business model must adapt

    This whole episode is going to precipitate more consumer calls for data transparency.

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  10.    ABCs of clients in control
    Marketing technologyMarketing technologyMarketing technology

    ABCs of clients in control

    Is blockchain technology the silver bullet that marketing organisations need right now?

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  11.    IFBA LATAM Taskforce messaging documents
    Food marketing

    IFBA LATAM Taskforce messaging documents

       

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  12.    EASA Digital Blue Book (2017)
    Self-regulation

    EASA Digital Blue Book (2017)

     

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