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Integrated marketing
WFA FORUM Meeting Overview Dubai March 2018
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Media governance
Major multinationals go beyond auditing as independent advisor role evolves
Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…
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RAC - Meeting presentations – February 21, 2018
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Digital policyMarketing lawInfluencersInfluencersData collection & privacy
PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Agency management
Benchmark: Sourcing production consultants
This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…
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Digital policyData collection & privacy
Eliminating the most annoying ad formats
The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Global Marketer of the Year: Keith Weed on the marketing organisation
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on agency partners
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on making a difference
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Digital policyData collection & privacy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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WFA announces first speakers for Global Marketer Week
Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan