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  1.    Global Marketer of the Year 2018 nominees: Marc Pritchard

    Global Marketer of the Year 2018 nominees: Marc Pritchard

    WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.

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  2.    Global Marketer of the Year 2018 nominees: Keith Weed

    Global Marketer of the Year 2018 nominees: Keith Weed

    WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took…

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  3.    Global Marketer of the Year 2018 nominees: Raja Rajamannar

    Global Marketer of the Year 2018 nominees: Raja Rajamannar

    WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary…

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  4.    Global Marketer of the Year 2018 nominees: Claudia Willvonseder

    Global Marketer of the Year 2018 nominees: Claudia Willvonseder

    WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.

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  5.    Global Marketer of the Year 2018 nominees: Syl Saller

    Global Marketer of the Year 2018 nominees: Syl Saller

    WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.

    Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"
  6.    4 WFA policy predictions for 2019
    Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy

    4 WFA policy predictions for 2019

    The WFA policy team share their predictions for what the next 12 months hold for brands.

    Read more about "4 WFA policy predictions for 2019"
  7.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"
  8.    Webinar: Content Production Strategy Framework
    Marketing procurement

    Webinar: Content Production Strategy Framework

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…

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  9.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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  10.    Benchmark on Engaging with local freelancers in Europe
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

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  11.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

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  12.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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