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Global Marketer of the Year 2018 nominees: Raja Rajamannar
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Global Marketer of the Year 2018 nominees: Syl Saller
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Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy
4 WFA policy predictions for 2019
The WFA policy team share their predictions for what the next 12 months hold for brands.
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Digital policyData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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Marketing procurement
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The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
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Marketing capabilitiesMarketing procurementOrganisation & structure
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The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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The Gender Equality Measure
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
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CreativityMarketing effectiveness
5 of the Most Contagious ideas of 2018
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