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  1.    WFA welcomes the global expansion of the Better Ads Standards
    Digital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

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  2.    China looks back at 40 years of brand building
    Marketing capabilitiesOrganisation & structure

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

    Read more about "China looks back at 40 years of brand building"
  3.    Global Agency Remuneration 2018
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Global Agency Remuneration 2018

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

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  4.    5 WFA marketing predictions for 2019

    5 WFA marketing predictions for 2019

    WFA shares five issues that might rise up the global marketer agenda in 2019

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  5.    What does 2019 hold for marketers?
    Marketing capabilitiesOrganisation & structure

    What does 2019 hold for marketers?

    Advertiser associations around the world share their thoughts.

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  6.    2018, the year of...

    2018, the year of...

    What did 2018 mean for the industry? Advertiser associations around the world share their thoughts.

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  7.    Australian association strengthens guidance on body image

    Australian association strengthens guidance on body image

    AANA updates Code of Ethics

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  8.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  9.    Effie Awards launches in Pakistan
    Creativity

    Effie Awards launches in Pakistan

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

    Read more about "Effie Awards launches in Pakistan"
  10.    Students compete in marketing effectiveness awards in Spain
    Marketing capabilitiesMarketing effectiveness

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

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  11.    WFA CEO: 2018 in review

    WFA CEO: 2018 in review

    Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective

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  12.    Global Marketer of the Year 2018 nominees: Ukonwa Ojo

    Global Marketer of the Year 2018 nominees: Ukonwa Ojo

    WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.

    Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"