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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
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DGX meeting materials - (December 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Digital policy
Digital Governance Exchange meeting – December 2018, London
In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6,…
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Digital policyData collection & privacy
Benchmark results on collecting personal data
The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
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Programmatic
Global Programmatic Maturity Report 2018
The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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Airbnb, Panasonic, Shiseido join WFA
New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and…
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Diversity & Inclusion
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Organisation & structure
The 6 global marketers of 2018 in 12 tweets
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
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Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations
8 insights for global marketers on sourcing content production
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
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ChannelsData & analytics
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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Data collection & privacy
GDPR: the emergence of a global standard on privacy?
We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.