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  1.    WFA study ranks countries by programmatic maturity
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

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  2.    DGX meeting materials - (December 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting materials - (December 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  3.    Digital Governance Exchange meeting – December 2018, London
    Digital policy

    Digital Governance Exchange meeting – December 2018, London

    In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6,…

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  4.    Benchmark results on collecting personal data
    Digital policyData collection & privacy

    Benchmark results on collecting personal data

    The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

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  5.    Global Programmatic Maturity Report 2018
    Programmatic

    Global Programmatic Maturity Report 2018

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

    Read more about "Global Programmatic Maturity Report 2018"
  6.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  7.    Airbnb, Panasonic, Shiseido join WFA

    Airbnb, Panasonic, Shiseido join WFA

    New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and…

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  8.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Diversity & Inclusion

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  9.    The 6 global marketers of 2018 in 12 tweets
    Organisation & structure

    The 6 global marketers of 2018 in 12 tweets

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  10.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

    Read more about "8 insights for global marketers on sourcing content production"
  11.    TV and online video costs to rise considerably, forecasts show
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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  12.    GDPR: the emergence of a global standard on privacy?
    Data collection & privacy

    GDPR: the emergence of a global standard on privacy?

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"