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Digital policy
DGX meeting overview (March 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
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Digital policyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (February 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
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WFA unveils event lineup and speakers for Global Marketer Conference
Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…
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Brand purpose
How can marketing change the world for the better?
Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Digital policy
How can policy and marketing functions align?
The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.
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Integrated marketing
Exploring the global marketing organisation of the future
The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Marketing procurement
Evolving marketing procurement beyond costs
How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?
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Organisation & structure
Getting our priorities straight
What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Agency management
Media agency management: Where are we headed?
A new WFA report identifies the latest trends in global media agency models and remuneration
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Digital policyData collection & privacy
Data Ethics Board meeting overview (February 2019)
Overview of the Data Ethics Board meeting held on February 15th, 2019