Related content
-
Agency remuneration & contractsMarketing procurementOrganisation & structureMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
-
ProgrammaticMedia transformationMedia Forum meeting overview (February 2019, Singapore)
Read more about "Media Forum meeting overview (February 2019, Singapore)"Overview of the Media Forum held on February 12th, 2019 in Singapore.
-
Digital policyDGX meeting overview (February 2019)
Read more about "DGX meeting overview (February 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
-
Agency remuneration & contractsMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…
-
ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
-
Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"The award to appoint the marketers who are making a difference for business and society
-
Ad fraud & verificationWebinar: The new frontier for ad fraud
Read more about "Webinar: The new frontier for ad fraud"In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…
-
Marketing procurement2019 Marketing Production Trends
Read more about "2019 Marketing Production Trends"Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…
-
Digital policyData collection & privacyFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
-
Digital policyData collection & privacyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
-
Brand safetyBrand safetyMarketing capabilitiesOrganisation & structureDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs