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  1. Bridging the gap between marketing and policy
    Benchmarks & surveysReports & whitepapers
    27 March 2019
    Organisation & structure

    Bridging the gap between marketing and policy

    WFA

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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  2. Mastercard’s Raja Rajamannar named WFA President
    Press releases
    26 March 2019

    Mastercard’s Raja Rajamannar named WFA President

    WFA

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

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  3. RAC Programme meeting overview (February 2019)
    Event reports
    19 March 2019
    Marketing to children

    RAC Programme meeting overview (February 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels

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  4. In the spotlight: AANA Australia’s John Broome
    Opinions
    15 March 2019

    In the spotlight: AANA Australia’s John Broome

    WFA

    Meet John Broome, CEO of AANA

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  5. Unstereotype Alliance launches in Brazil
    News
    15 March 2019

    Unstereotype Alliance launches in Brazil

    WFA

    Signatories include Unilever, Grupo Boticário, Heads and Mastercard

    Read more about "Unstereotype Alliance launches in Brazil"
  6. ANA sets up marketing certification programme
    News
    15 March 2019

    ANA sets up marketing certification programme

    WFA

    New online and on-demand programme aims to enhance marketers’ skill set

    Read more about "ANA sets up marketing certification programme"
  7. 1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    News
    15 March 2019
    Value of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    WFA

    APAN unveils Value of Advertising study

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  8. Roles are changing in advertising in Turkey
    News
    15 March 2019

    Roles are changing in advertising in Turkey

    WFA

    Advertising deemed as strong resource for changing perceptions

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  9. French advertisers commit to a more responsible digital ecosystem
    News
    15 March 2019

    French advertisers commit to a more responsible digital ecosystem

    WFA

    15 big advertisers announce support of France’s Digital Ad Trust

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  10. Consumers reward the best advertising campaigns in Japan
    News
    15 March 2019

    Consumers reward the best advertising campaigns in Japan

    WFA

    Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries

    Read more about "Consumers reward the best advertising campaigns in Japan"
  11. Swedish advertisers launch transparency guide
    News
    15 March 2019

    Swedish advertisers launch transparency guide

    WFA

    New guide addresses ad fraud, brand safety, viewability issues

    Read more about "Swedish advertisers launch transparency guide"
  12. Norway celebrates the “beekeepers” of advertising effectiveness
    News
    15 March 2019

    Norway celebrates the “beekeepers” of advertising effectiveness

    WFA

    ANFO rewards marketing campaigns that create value for business and brands

    Read more about "Norway celebrates the “beekeepers” of advertising effectiveness"