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1. 
   Event reportsReports & whitepapers

   3 April 2019
   Brand purpose

   10 years of Project Reconnect: What we've learned

   WFA, Karmarama

   Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…

   Read more about "10 years of Project Reconnect: What we've learned"
2. 
   Event reports

   3 April 2019
   Digital policyData collection & privacy

   Data Ethics Board meeting overview (March 2019)

   WFA

   Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

   Read more about "Data Ethics Board meeting overview (March 2019)"
3. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformationMedia transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

   Read more about "Media Transformation Case Study: Deutsche Telekom"
4. 
   Event reports

   2 April 2019
   Brand purpose

   Better Marketing: Marketing can deliver positive social and political change

   Contagious

   Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…

   Read more about "Better Marketing: Marketing can deliver positive social and political change"
5. 
   Event reports

   2 April 2019
   Brand purpose

   Better Marketing: Marketing can deliver meaningful human experiences

   Karmarama

   Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…

   Read more about "Better Marketing: Marketing can deliver meaningful human experiences"
6. 
   OpinionsEvent reports

   2 April 2019
   Brand purpose

   Better Marketing: Marketing can save the Internet

   World Wide Web Foundation

   Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…

   Read more about "Better Marketing: Marketing can save the Internet"
7. 
   Press releases

   1 April 2019

   WFA Global Marketer Week 2020 goes to Singapore

   WFA

   Fifth visit to APAC in a decade reflecting the region’s importance for brand growth

   Read more about "WFA Global Marketer Week 2020 goes to Singapore"
8. 
   Benchmarks & surveys

   1 April 2019
   Digital policyData collection & privacy

   DGX Benchmark on email/newsletter tracking pixels

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "DGX Benchmark on email/newsletter tracking pixels"
9. 
   Press releases

   29 March 2019

   WFA President’s Awards honour marketing leadership initiatives

   WFA

   Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding…

   Read more about "WFA President’s Awards honour marketing leadership initiatives"
10. 
    Press releases

    28 March 2019

    WFA urges brands to hold platforms to account

    WFA

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…

    Read more about "WFA urges brands to hold platforms to account"
11. 
    Press releases

    27 March 2019

    Marketing and Policy teams need to work more closely together, shows new WFA research

    WFA

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

    Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"
12. 
    Guides & templates

    27 March 2019
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    WFA, Karmarama

    10 years of learnings from running Project Reconnect

    Read more about "Putting People First: 10 years of WFA's Project Reconnect"