Items per label

Related content

1. 
   Benchmarks & surveys

   23 April 2019
   Integrated marketing

   Benchmark on shifting consumer behavior in Germany

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark on shifting consumer behavior in Germany"
2. 
   Event reports

   23 April 2019
   Marketing procurement

   Sourcing Forum meeting overview (March 2019)

   WFA

   Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

   Read more about "Sourcing Forum meeting overview (March 2019)"
3. 
   Benchmarks & surveys

   16 April 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark: Category management pass-through or 3rd party costs"
4. 
   Event reports

   12 April 2019
   Programmatic

   Progressive Programmatic Solutions workshop overview (April 2019)

   WFA, Infectious Media, Ebiquity

   Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

   Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
5. 
   Benchmarks & surveys

   9 April 2019
   Agency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing post-production

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark on sourcing post-production"
6. 
   Event reports

   9 April 2019
   Diversity & InclusionBrand purpose

   Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

   Electronic Arts

   Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

   Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"
7. 
   Benchmarks & surveys

   9 April 2019
   Marketing operationsMarketing procurementOrganisation & structure

   Benchmark on global sponsorship investments

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark on global sponsorship investments"
8. 
   Benchmarks & surveys

   8 April 2019
   Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Supplier Relationship Management (SRM) models

   WFA

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   Read more about "Benchmark on Supplier Relationship Management (SRM) models"
9. 
   Videos & webinars

   8 April 2019
   Marketing procurement

   Webinar: Marketing Production Trends for 2019

   WFA, APR

   Webinar with Advertising Production Resources (APR) on global marketing production trends for…

   Read more about "Webinar: Marketing Production Trends for 2019"
10. 
    Benchmarks & surveysReports & whitepapers

    4 April 2019
    Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
11. 
    Reports & whitepapers

    4 April 2019
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
12. 
    News

    3 April 2019
    Brand purpose

    WFA launches Guide to Better Marketing

    WFA

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

    Read more about "WFA launches Guide to Better Marketing"