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  1. Why policy professionals need to get excited about marketing
    Opinions
    30 April 2019

    Why policy professionals need to get excited about marketing

    Rebecka Allén

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…

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  2. Partnering with Finance
    Opinions
    30 April 2019
    Marketing procurement

    Partnering with Finance

    Laura Forcetti

    A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…

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  3. In the spotlight: ANDA Colombia’s Elizabeth Melo
    Opinions
    25 April 2019

    In the spotlight: ANDA Colombia’s Elizabeth Melo

    WFA

    Meet Elizabeth Melo, Executive President of ANDA

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  4. 26 advertiser associations gather in Lisbon
    News
    25 April 2019

    26 advertiser associations gather in Lisbon

    WFA

    WFA National Associations Council meeting closes Global Marketer Week 2019

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  5. Swedish association welcomes new CEO
    News
    25 April 2019

    Swedish association welcomes new CEO

    WFA

    Hanna Riberdahl is the new CEO of the Swedish Advertisers

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  6. French association changes its name
    News
    25 April 2019

    French association changes its name

    WFA

    UDA renames itself the brands association, l'Union des marques

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  7. Kenyan association appoints new board
    News
    25 April 2019

    Kenyan association appoints new board

    WFA

    Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK

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  8. Indian advertisers address “the connectedness paradox”
    News
    25 April 2019

    Indian advertisers address “the connectedness paradox”

    WFA

    Advertising deemed as strong resource for changing perceptions

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  9. Belgium identifies 6 key industry trends
    News
    25 April 2019

    Belgium identifies 6 key industry trends

    WFA

    A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day

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  10. Benchmark on launch strategies
    Benchmarks & surveys
    24 April 2019
    Integrated marketingMarketing operations

    Benchmark on launch strategies

    WFA

     WFA member bechmark. For additional details, please log in.

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  11. Member barometer 2019
    Benchmarks & surveys
    24 April 2019
    Data & analytics

    Member barometer 2019

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  12. Sourcing Forum meeting overview (March 2019)
    Event reports
    23 April 2019
    Marketing procurement

    Sourcing Forum meeting overview (March 2019)

    WFA

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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