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In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Self-regulationDiversity & Inclusion
Handbook of good practices and responsibility for ending harassment in events
This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…
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Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.
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WFA statement on the "Christchurch Call to Action" in Paris
Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure
PAG Meeting Overview (May 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Media governance
Webinar: The Global Media Charter
Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…
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Marketing operationsMarketing procurement
Sourcing Forum meeting overview (April 2019)
Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.
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Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.
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Driving the programmatic disclosure you desire: An 8-point checklist
Maximising digital media transparency across programmatic activity is a top concern for APAC marketers. Here are eight steps which…
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Media governanceMedia transparency
Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
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Integrated marketing
People + Purpose = Performance
Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…