Items per label

Related content

  1.    Advertising has rebranded diversity, and it isn’t a positive change

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  2.    Effective Agency Management
    Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…

    Read more about "Effective Agency Management"
  3.    Benchmark on global e-commerce sourcing strategies
    Marketing procurement

    Benchmark on global e-commerce sourcing strategies

     WFA member benchmark on global e-commerce sourcing strategies.

    Read more about "Benchmark on global e-commerce sourcing strategies"
  4.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  5.    DGX Benchmark on collection and notification policies for stakeholder data
    Digital policyData collection & privacy

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  6.    DGX Benchmark on age verification techniques
    Digital policy

    DGX Benchmark on age verification techniques

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"
  7.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  8.    Advertising production payment guidelines
    Agency managementAgency remuneration & contracts

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

    Read more about "Advertising production payment guidelines"
  9.    State of Play: Gambling Advertising in the EU | Last update: July 2019

    State of Play: Gambling Advertising in the EU | Last update: July 2019

       

    Read more about "State of Play: Gambling Advertising in the EU | Last update: July 2019"
  10.    One-pager on production vendor rosters
    Agency management

    One-pager on production vendor rosters

    In this document, APR shares the pros and cons of having a production roster in…

    Read more about "One-pager on production vendor rosters"
  11.    DGX Benchmark on customer data retention and notification
    Digital policyData collection & privacy

    DGX Benchmark on customer data retention and notification

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  12.    Women's Empowerment Principles

    Women's Empowerment Principles

    The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender…

    Read more about "Women's Empowerment Principles"