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  1.    Media Image Landscape: Age Representation in Online Images

    Media Image Landscape: Age Representation in Online Images

    To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…

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  2.    Data Ethics Board meeting overview (September 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

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  3.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

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  4.    The Inclusion Index

    The Inclusion Index

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…

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  5.    YouTube struggles with thorny issue of kids’ data
    Marketing to children

    YouTube struggles with thorny issue of kids’ data

    Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement…

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  6.    WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

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  7.    DGX meeting overview (September 2019)
    Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

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  8.    Webinar: More effective agency management
    Agency management

    Webinar: More effective agency management

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…

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  9.    Benchmark: Event & Experimental Agencies (Australia)
    Agency managementAgency review & pitching

    Benchmark: Event & Experimental Agencies (Australia)

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

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  10.    WFA announces first speakers for Global Marketer Week Singapore 2020

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

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  11.    Marketing leaders on the state of the industry
    Creativity

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…

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  12.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap
    Open to WFA members only

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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