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Media Image Landscape: Age Representation in Online Images
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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Digital policyData collection & privacy
Data Ethics Board meeting overview (September 2019)
Overview of the Data Ethics Board meeting held on September 9th, 2019
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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The Inclusion Index
Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…
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Marketing to children
YouTube struggles with thorny issue of kids’ data
Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement…
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Ad fraud & verificationBrand safetyMedia governanceBrand safety
WFA and strategic partner Digital Decisions release Digital Media Benchmark
New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy
DGX meeting overview (September 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
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Agency management
Webinar: More effective agency management
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…
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Agency managementAgency review & pitching
Benchmark: Event & Experimental Agencies (Australia)
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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WFA announces first speakers for Global Marketer Week Singapore 2020
P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore
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Creativity
Marketing leaders on the state of the industry
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…