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  1.    Blockchain can create more efficiency and transparency in digital marketing, according to German study
    Data & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    New OWM study emphasises need for industry-wide stakeholder involvement

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  2.    Italy launches manual for tenders and client-agency relationships
    Agency evaluation & performanceAgency managementAgency review & pitching

    Italy launches manual for tenders and client-agency relationships

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

    Read more about "Italy launches manual for tenders and client-agency relationships"
  3.    The Netherlands publishes influencer marketing guide and checklist
    InfluencersInfluencers

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

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  4.    Better marketing takes centre stage in Finland
    Creativity

    Better marketing takes centre stage in Finland

    MRKTNG Day 2019 conference puts focus on how marketing can be a force for good

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  5.    Advertising Council in Turkey launched

    Advertising Council in Turkey launched

    Council holds first meeting in Ankara

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  6.    Let's talk about bias

    Let's talk about bias

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…

    Read more about "Let's talk about bias"
  7.    PAG Meeting Overview (September 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…

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  8.    Webinar: Rights Management & Asset Optimisation
    Marketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…

    Read more about "Webinar: Rights Management & Asset Optimisation"
  9.    RAC Programme meeting overview (September 2019)
    Digital policyFood marketingMarketing to childrenData collection & privacy

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

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  10.    In the spotlight: MAZ Zimbabwe’s Gillian Rusike

    In the spotlight: MAZ Zimbabwe’s Gillian Rusike

    Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)

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  11.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

    Read more about "Video gaming goes mainstream in APAC"
  12.    Joint advertising industry position paper on collective redress
    Marketing law

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

    Read more about "Joint advertising industry position paper on collective redress"