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Creativity
Webinar: Contagious presents Cannes Deconstructed 2019
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
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WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
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Declaración para una Publicidad Progresiva
La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
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Digital policy
DGX Benchmark on Digital asset retention policies
This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
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Agency managementAgency rosters
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Digital policyData collection & privacy
DGX Benchmark on data protection/data privacy structure
This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…
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Audience measurementMedia measurement
Global advertisers launch drive to establish cross-media measurement principles
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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WFA launches Global Marketer of the Year 2019
Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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What does it take to become WFA’s Global Marketer of the Year?
Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices
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Norway forms influencer marketing self-regulatory group
New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers