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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
True partnership requires a change of approach from advertisers and agencies
Long-term relationships require fair balance between scope and budget
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Digital policyAd blocking
Webinar: Better Ads Standards
Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…
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Agency rostersIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
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Maximising the value of media using the Ebiquity Media Model
In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest…
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Media governance
Steering Media from the Centre
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Agency evaluation & performance
Global Agency Group Profiles
These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…
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Agency review & pitching
Major media pitches in 2019
These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…
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Digital policyData collection & privacy
DGX Benchmark on partners for data privacy strategy on implementation
This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…
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Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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Diversity & Inclusion
WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of…
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WFA and Latin American associations commit to action on harmful ad stereotypes
Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
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Buenos Aires Declaration for Progressive Advertising
WFA and national advertiser associations in South America commit to action on harmful ad stereotypes