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Marketing technologyMarketing technologyMarketing technology
Webinar: Blockchain in Marketing
During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
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The Unstereotype Metric
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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Digital policyMarketing to childrenData collection & privacy
Webinar: Proliferation of kids privacy regulations
Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are…
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Agency managementMarketing procurement
Achieving greater financial transparency with your agencies
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
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Marketing law
Joint business statement on the proposal on collective redress in view of Council general approach
This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.
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Organisation & structure
Voice and audio branding strategy
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
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Integrated marketing
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Efforts to create truly integrated campaigns are still a work in progress for many
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A Diversity Report for the Advertising/ Marketing Industry
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members,…
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Digital transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Agency managementAgency review & pitching
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Gaming
Video gaming: Why it matters to non-endemic brand owners
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
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The Black Pound Report
The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…