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  1.    Webinar: Blockchain in Marketing
    Marketing technologyMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

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  2.    The Unstereotype Metric

    The Unstereotype Metric

    Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising

    Read more about "The Unstereotype Metric"
  3.    Webinar: Proliferation of kids privacy regulations
    Digital policyMarketing to childrenData collection & privacy

    Webinar: Proliferation of kids privacy regulations

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are…

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  4.    Achieving greater financial transparency with your agencies
    Agency managementMarketing procurement

    Achieving greater financial transparency with your agencies

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency…

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  5.    Joint business statement on the proposal on collective redress in view of Council general approach
    Marketing law

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

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  6.    Voice and audio branding strategy
    Organisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

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  7.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Integrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  8.    A Diversity Report for the Advertising/ Marketing Industry

    A Diversity Report for the Advertising/ Marketing Industry

    This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members,…

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  9.    WFA President and CEO acknowledged for helping shape the digital industry
    Digital transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…

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  10.    Long-term agency partnership is better than short-term fling
    Agency managementAgency review & pitching

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…

    Read more about "Long-term agency partnership is better than short-term fling"
  11.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

    Read more about "Video gaming: Why it matters to non-endemic brand owners"
  12.    The Black Pound Report

    The Black Pound Report

    The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…

    Read more about "The Black Pound Report"