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Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
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Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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Agency remuneration & contractsMarketing procurementBenchmark: Category Management of Market Research & Insights
Read more about "Benchmark: Category Management of Market Research & Insights"WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSourcing Forum meeting overview (November 2019)
Read more about "Sourcing Forum meeting overview (November 2019)"Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Agency evaluation & performanceMarketing procurement
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Read more about "Sourcing Forum meeting overview (October 2019)"Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
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Digital policyData collection & privacyPrivacy compliance for cookies, pixels and other types of tracker (2019)
Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…
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ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Digital policyData collection & privacyePrivacy task force meeting overview (November 2019)
Read more about "ePrivacy task force meeting overview (November 2019)"Meeting materials for WFA members.
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Media governanceDigital transformationMedia transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Marketing technologyMarketing procurementMarketing technologyMarketing technologyWebinar: Digital Asset Management
Read more about "Webinar: Digital Asset Management"The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
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Speakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers