Related content
-
Agency remuneration & contractsMarketing procurementBenchmark: Media SLAs & transparency
Read more about "Benchmark: Media SLAs & transparency"This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
-
Organisation & structureWhy humility is more critical than ever for effective leadership
Read more about "Why humility is more critical than ever for effective leadership"The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…
-
Audience measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
-
InfluencersInfluencersIntegrated marketingWorking with celebrities and influencers in China
Read more about "Working with celebrities and influencers in China"White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
-
Ioana Dănilă joins WFA as Marketing Insights Manager
Read more about "Ioana Dănilă joins WFA as Marketing Insights Manager"Ioana will work with WFA's marketing services team on the delivery of global research and insights to WFA members
-
Brand safetyDigital policyBrand safetyPAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
-
In the spotlight: UBA Belgium’s Chris Van Roey
Read more about "In the spotlight: UBA Belgium’s Chris Van Roey"Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)
-
Consumer insightSpanish launch guide to improve online user experience
Read more about "Spanish launch guide to improve online user experience"New guide offers practical advice to improve perception of digital advertising
-
Finnish association changes its name
Read more about "Finnish association changes its name"Mainostajien Liitto renames itself to Marketing Finland
-
Slovak brands association merges with industry coalition on packaging and environment
Read more about "Slovak brands association merges with industry coalition on packaging and environment"SZZV assumes leadership of merged associations
-
Nigerians address business growth in a volatile economy
Read more about "Nigerians address business growth in a volatile economy"ADVAN gathers local CMOs to tackle industry challenges
-
Filipinos celebrate brands that “get personal”
Read more about "Filipinos celebrate brands that “get personal”"Levi’s Philippines win Grand PANAta Award