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Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…
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Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
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Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
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Marketing effectiveness
Insight Forum Connect meeting overview (November 2023)
Overview of the Insight Forum held in New York City in November 2023
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Consumer insight
Benchmark: Measuring the ROI of the Insights function
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analytics
Benchmark: Consumer Intimacy Programs
WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insight
Benchmark: Insights Core Competencies
WFA member benchmark on the key skills insights leaders are focusing on
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Agency managementMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Brand purposeBrand reputation
Better Marketing podcast 2023 key learnings
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
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InfluencersInfluencersMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…