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Agency remuneration & contracts
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Marketing procurement
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Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…
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Digital policy
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A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
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Agency review & pitchingGamingMarketing procurement
Benchmark: recommended sponsorship activation partners
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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Marketing effectiveness
WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
The first meeting of the WFA Media Community in 2024.
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Agency remuneration & contractsAI
Spotlight: Search Engine Optimisation (SEO)
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Consumer insightData & analytics
The new rules for successful insights teams
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Green claims rules could be good for brands
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
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Marketing’s new ways to deliver value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Diversity & Inclusion
Six WFA partner predictions for 2024
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Three new colleagues join WFA team
Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Call for submissions: WFA President’s Awards 2024
WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May