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Organisation & structure
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WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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2024 Global Marketer Conference to focus on becoming better brands
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Agency managementMarketing operationsOrganisation & structure
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WFA webinar on in-house agency trends and challenges
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Diversity & Inclusion
Unstereotype Alliance: ‘State of the Industry' report 2023
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ProgrammaticMedia literacy
Spotlight: ANA Programmatic Media Supply Chain Study
Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing procurement
Spotlight: Creative Production & The Economic Climate
Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Digital policyMarketing law
WFA Submission – 2nd report on the application of the GDPR
WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…