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Related content

1. 
   Benchmarks & surveys

   13 March 2024

   WFA Benchmark: Environmental Claims findings report

   WFA

   WFA member benchmark on green claims and how brands are navigating increasing scrutiny

   Read more about "WFA Benchmark: Environmental Claims findings report"
2. 
   Reports & whitepapers

   12 March 2024
   Diversity & Inclusion

   UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report

   UN Women

   UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…

   Read more about "UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report"
3. 
   6 March 2024
   Marketing to children

   RAC Programme Meeting Overview (February 2024)

   WFA

   Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…

   Read more about "RAC Programme Meeting Overview (February 2024)"
4. 
   Benchmarks & surveys

   4 March 2024
   AI

   Benchmark: Gen AI on marketing creative

   WFA

   WFA member benchmark on guidelines on the use of generative AI in marketing creative

   Read more about "Benchmark: Gen AI on marketing creative"
5. 
   Briefings & position papers

   1 March 2024
   Food marketingMarketing to childrenMarketing law

   AANA response to consultation on HFSS marketing restrictions in Australia

   WFA

   The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government…

   Read more about "AANA response to consultation on HFSS marketing restrictions in Australia"
6. 
   Benchmarks & surveys

   1 March 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended PR agencies

   WFA

   WFA member benchmark on recommended PR agencies

   Read more about "Benchmark: Recommended PR agencies"
7. 
   Benchmarks & surveys

   1 March 2024
   Agency review & pitchingMarketing procurement

   Benchmark: recommended adaptation/translation agencies

   WFA

   WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

   Read more about "Benchmark: recommended adaptation/translation agencies"
8. 
   Event reports

   29 February 2024
   Digital policyMarketing law

   PAG Meeting Overview (February 2024)

   WFA

   Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024

   Read more about "PAG Meeting Overview (February 2024)"
9. 
   Benchmarks & surveys

   29 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended market research sources of data

   WFA

   WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

   Read more about "Benchmark: Recommended market research sources of data"
10. 
    Benchmarks & surveys

    27 February 2024
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"
11. 
    Benchmarks & surveys

    27 February 2024
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
12. 
    News

    27 February 2024

    L’Oréal CDMO takes top prize at Global Marketer of the Year

    WFA

    Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…

    Read more about "L’Oréal CDMO takes top prize at Global Marketer of the Year"