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The WFA’s experts identify five areas for action in the year to come.
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COP28 – over to business
The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
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Marketing effectiveness
Media Forum Connect meeting overview (November 2023)
Overview of the Media Forum held in New York City in November 2023
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Keeping the faith in humanity (in marketing)
This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
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WFA reveals shortlist for Global Marketer of the Year 2023
Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…
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Marketing law
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
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Polish Organisation of Advertisers launched
New Polish association POR joins WFA’s global network of national industry associations, in more than 60…
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Marketing effectiveness
CMO Forum Connect meeting overview (November 2023)
Overview of the CMO Forum held in New York City in November 2023
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Marketing law
Green Claims Directive – At-a-glance briefing
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
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Marketing to children
RAC Programme Meeting Overview (November 2023)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…
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Agency remuneration & contracts
Spotlight: A 2023 Agency Roundup - Beyond the Surface
Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…