Related content
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Marketing operations
Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Some optimism as more than a quarter feel positive about the business environment for the next six months
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Brand safetyBrand safety
Advertisers demand transparency and clarity around platforms’ content policies
Statement by WFA CEO, Stephan Loerke
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Agency evaluation & performance
Brands missing opportunities to become better clients
Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
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In the spotlight: Marketing Association of South Africa’s Brian Yuyi
Meet Brian Yuyi, CEO of MASA
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Marketing to childrenMarketing law
Joint WFA-TIE position: product placement under the revised AVMSD
A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media…
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L’Oréal teams up with Snap for video-call beauty filters
L’Oréal and Snap created augmented reality camera filters for people to experiment with hair and makeup looks on video…
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On a creative mission
UK agency group Mission has developed a mobile facility that will allow their teams to re-establish face-to-face client…
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (June 2020)
The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Marketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2020)
Overview of the Sourcing Forum held remotely on June 12th, 2020.
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ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Marketing effectiveness
Swedish advertisers publish new guidance for marketing effectiveness
Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
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U.S. ad industry calls for immediate action on diversity and inclusion
ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism