Items per label

Related content

  1.    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    Some optimism as more than a quarter feel positive about the business environment for the next six months

    Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"
  2.    Advertisers demand transparency and clarity around platforms’ content policies
    Brand safetyBrand safety

    Advertisers demand transparency and clarity around platforms’ content policies

    Statement by WFA CEO, Stephan Loerke

    Read more about "Advertisers demand transparency and clarity around platforms’ content policies"
  3.    Brands missing opportunities to become better clients
    Agency evaluation & performance

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"
  4.    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    Meet Brian Yuyi, CEO of MASA

    Read more about "In the spotlight: Marketing Association of South Africa’s Brian Yuyi"
  5.    Joint WFA-TIE position: product placement under the revised AVMSD
    Marketing to childrenMarketing law

    Joint WFA-TIE position: product placement under the revised AVMSD

    A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media…

    Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"
  6.    L’Oréal teams up with Snap for video-call beauty filters

    L’Oréal teams up with Snap for video-call beauty filters

    L’Oréal and Snap created augmented reality camera filters for people to experiment with hair and makeup looks on video…

    Read more about "L’Oréal teams up with Snap for video-call beauty filters"
  7.    On a creative mission

    On a creative mission

    UK agency group Mission has developed a mobile facility that will allow their teams to re-establish face-to-face client…

    Read more about "On a creative mission"
  8.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (June 2020)"
  9.    Sourcing Forum meeting overview (June 2020)
    Marketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2020)

    Overview of the Sourcing Forum held remotely on June 12th, 2020.

    Read more about "Sourcing Forum meeting overview (June 2020)"
  10.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

    Read more about "Media Outlook in the COVID-19 Crisis"
  11.    Swedish advertisers publish new guidance for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"
  12.    U.S. ad industry calls for immediate action on diversity and inclusion

    U.S. ad industry calls for immediate action on diversity and inclusion

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

    Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"