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Digital policyMarketing law
DSA task force Meeting Overview (June 2020)
The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.
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What big question would you have asked at Cannes this year?
Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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National associations mobilise to support media outlets
How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the…
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It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Digital policyData collection & privacy
Data Ethics Board meeting overview (June 2020)
Overview of the Data Ethics Board meeting held on 23 June 2020.
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Study: Consumers demand actions from brands to fight racism and hatred
Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
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Digital policyData collection & privacy
Why marketers must embrace ethical data use
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
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CreativityMarketing procurement
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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Integrated marketingMarketing procurement
Survey: Shifting from physical to virtual events
This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
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Brand reputation
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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WFA makes new appointments to APAC Leadership team
Senior Coca-Cola and GSK executives to take key roles for region