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Ad fraud & verification
A marketer's checklist on mitigating ad fraud
Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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Webinar: Navigating global media pricing in 2020
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
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Benchmark: AI ad creative audit solution providers
WFA benchmark on possible vendors who could provide creative auditing services.
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Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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ProgrammaticMarketing technologyMarketing operationsMarketing technologyData-driven marketingMarketing technology
Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…