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Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
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Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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WFA and platforms make major progress to address harmful content
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Media Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 22 September, 2020.
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Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review
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Programmatic & Data Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 9 September, 2020.
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GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics