Posts about Media

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  1.    Media Forum Meeting Overview (November & December 2020)
    Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

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  2.    Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

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  3.    Canada unveils cross-media measurement committee
    Audience measurementMedia measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

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  4.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

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  5.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…

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  6.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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  7.    Colombian association shines a light on the digital media ecosystem
    Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

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  8.    WFA and platforms make major progress to address harmful content
    Brand safetyBrand safety

    WFA and platforms make major progress to address harmful content

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…

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  9.    Media Forum Meeting Overview (September 2020)
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 22 September, 2020.

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  10.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

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  11.    Programmatic & Data Forum Meeting Overview (September 2020)
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 9 September, 2020.

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  12.    GCC association launches cross-media measurement initiative
    Audience measurementMedia measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

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