Posts about Marketing Organisation & Strategy

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  1.    AXA and Philips add their weight to WFA’s Planet Pledge

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

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  2.    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…

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  3.    Creative effectiveness is not about taking risks
    CreativityMarketing effectiveness

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

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  4.    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

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  5.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 17, 2022.

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  6.    Benchmark: Sourcing approach to agency pitch

    Benchmark: Sourcing approach to agency pitch

    This WFA member benchmark examined the current sourcing approach to agency pitch.

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  7.    Global eCommerce and Marketing - Delivering a Successful Strategy

    Global eCommerce and Marketing - Delivering a Successful Strategy

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

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  8.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

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  9.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

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  10.    Sourcing Forum meeting overview (April 2022)
    Marketing procurement

    Sourcing Forum meeting overview (April 2022)

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

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  11.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

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  12.    Benchmark: legal training for marketing procurement teams

    Benchmark: legal training for marketing procurement teams

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

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