Posts about Marketing Organisation & Strategy

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1. 
   Videos & webinars

   29 July 2024

   Knowledge Spotlight: Advanced/Connected TV

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Advanced/Connected TV"
2. 
   Videos & webinars

   26 July 2024
   Agency review & pitching

   Knowledge Spotlight: Agency Briefing

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Briefing"
3. 
   Event reports

   24 July 2024

   CMO Forum Connect Singapore (July 2024)

   WFA

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

   Read more about "CMO Forum Connect Singapore (July 2024)"
4. 
   Videos & webinars

   22 July 2024

   Knowledge Spotlight: Inventory or proprietary media

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Inventory or proprietary media"
5. 
   Benchmarks & surveys

   5 July 2024
   Organisation & structure

   Benchmark: Global and local brand consistency

   WFA

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
6. 
   Videos & webinars

   28 June 2024
   Agency evaluation & performanceMarketing operationsMarketing procurement

   Knowledge Spotlight: Agency Performance Measurement

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Performance Measurement"
7. 
   OpinionsEvent reports

   25 June 2024
   CreativityBrand reputation

   Does Asia Pacific need Lions or Merlions?

   Laura Forcetti

   WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

   Read more about "Does Asia Pacific need Lions or Merlions?"
8. 
   Videos & webinars

   21 June 2024
   Agency rostersMarketing operations

   Knowledge Spotlight: Agency Roster Modelling & Transformation

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
9. 
   Videos & webinars

   14 June 2024
   Agency remuneration & contractsMarketing operations

   Knowledge Spotlight: Agency Remuneration 101

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Remuneration 101"
10. 
    Benchmarks & surveys

    6 June 2024
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
11. 
    Benchmarks & surveys

    26 February 2024
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
12. 
    Videos & webinars

    23 February 2024
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"