Posts about Marketing Organisation & Strategy

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Event reports
13 December 2023

Marketing effectiveness

CMO Forum Connect meeting overview (November 2023)

WFA

Overview of the CMO Forum held in New York City in November 2023

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Event reports
31 October 2023

Organisation & structure

In-House Forum Meeting Overview (Oct 2023)

WFA

Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
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Benchmarks & surveys
12 October 2023

Benchmark: Marketing Budget Setting

WFA

WFA benchmark containing best practices of marketing budget setting.

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Event reports
24 September 2023

Winning, and losing, together

Rob Dreblow

WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…
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Videos & webinars
8 September 2023

Spotlight: Sustainable Marketing 2030

WFA

In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…
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9 August 2023

Brand purposeBrand reputation

WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

WFA

WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
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Event reports
28 July 2023

Media measurementMarketing effectiveness

WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

WFA

Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Benchmarks & surveys
25 July 2023

Marketing operations

Benchmark: KPI Dashboard

WFA

WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
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Videos & webinars
20 July 2023

Integrated marketingDigital transformationMarketing operationsMedia transformation

WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

WFA

WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
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Benchmarks & surveys
12 July 2023

Marketing operations

Benchmark: Recommended DAM (Digital Asset Management) systems

WFA

WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

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Event reports
5 July 2023

Marketing procurement

Sourcing Forum meeting overview (July 2023)

WFA

Overview of the Sourcing Forum held in Singapore on the 5th July 2023.

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Videos & webinarsReports & whitepapers
15 June 2023

Spotlight: The Sourcing Board presents ‘Our Journey Forward’

WFA

3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
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