Posts about Marketing Organisation & Strategy

Related content

1. 
   Benchmarks & surveys

   22 April 2022

   Benchmark: legal training for marketing procurement teams

   WFA

   WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

   Read more about "Benchmark: legal training for marketing procurement teams"
2. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: payment solutions / cashback

   WFA

   WFA member benchmark on payment solutions/cashback

   Read more about "Benchmark: payment solutions / cashback"
3. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: crowdsourced platform in Russia

   WFA

   WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

   Read more about "Benchmark: crowdsourced platform in Russia"
4. 
   Event reports

   13 April 2022
   Marketing procurement

   Sourcing Forum meeting overview (March 2022)

   WFA

   Overview of the Sourcing Forum held remotely on March 23, 2022.

   Read more about "Sourcing Forum meeting overview (March 2022)"
5. 
   OpinionsVideos & webinars

   30 March 2022
   Digital transformationMarketing capabilitiesMarketing operations

   WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

   WFA

   WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

   Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
6. 
   Benchmarks & surveys

   29 March 2022

   Benchmark: Global Category Management – Market Research & Insights

   WFA

   This WFA member benchmark examined the category management of Market Research & Insights
   
   
   
   

   Read more about "Benchmark: Global Category Management – Market Research & Insights"
7. 
   Event reports

   23 March 2022
   Marketing procurement

   Sourcing Forum meeting overview (March 2022)

   WFA

   Overview of the Sourcing Forum held remotely on March 16, 2022.

   Read more about "Sourcing Forum meeting overview (March 2022)"
8. 
   Event reports

   22 March 2022
   Marketing procurementMarketing effectiveness

   Sourcing Forum meeting overview (March 2022)

   WFA

   Overview of the Sourcing Forum held remotely on March 10, 2022.

   Read more about "Sourcing Forum meeting overview (March 2022)"
9. 
   Event reports

   18 March 2022
   Marketing technologyMarketing technologyMarketing technology

   Sourcing Forum meeting overview (March 2022)

   WFA

   Overview of the Sourcing Forum held remotely on March 2, 2022.

   Read more about "Sourcing Forum meeting overview (March 2022)"
10. 
    Benchmarks & surveys

    9 March 2022
    Organisation & structure

    Survey: Ukrainian Response

    WFA

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
11. 
    Opinions

    8 March 2022
    Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    Arwa Mahdawi

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"
12. 
    OpinionsVideos & webinars

    7 March 2022
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"