Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   3 March 2022

   Sourcing Forum meeting overview (February 2022)

   WFA

   Overview of the Sourcing Forum held remotely on Feb 23, 2022.

   Read more about "Sourcing Forum meeting overview (February 2022)"
2. 
   Benchmarks & surveys

   22 February 2022

   Benchmark: Definition, target setting and tracking of savings

   WFA

   This WFA member benchmark examined how clients define, set targets and track savings

   Read more about "Benchmark: Definition, target setting and tracking of savings"
3. 
   Benchmarks & surveys

   22 February 2022

   Benchmark: Global Category Management – Experiential & Events

   WFA

   This WFA member benchmark examined the category management of Experiential & Events.

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4. 
   News

   21 February 2022
   Marketing procurement

   WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

   WFA

   Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…

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5. 
   Opinions

   2 February 2022

   7 partner predictions for 2022

   WFA

   Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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6. 
   Benchmarks & surveys

   2 February 2022
   Agency remuneration & contracts

   Benchmark: Marketing spend tail end management

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

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7. 
   Benchmarks & surveys

   2 February 2022

   Benchmark: Tech & tools in marketing procurement

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…

   Read more about "Benchmark: Tech & tools in marketing procurement"
8. 
   OpinionsVideos & webinars

   31 January 2022
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

   WFA

   WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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9. 
   Videos & webinars

   28 January 2022
   Organisation & structure

   Spotlight: Shift - A Marketing Re-think

   WFA

   The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

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10. 
    Event reports

    27 January 2022

    Sourcing Forum meeting overview (January 2021)

    WFA

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

    Read more about "Sourcing Forum meeting overview (January 2021)"
11. 
    Benchmarks & surveys

    24 January 2022
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA

    WFA member benchmark on Marketing or Media Mix Models and ROI

    Read more about "Benchmark: Marketing or Media Mix Models and ROI"
12. 
    Videos & webinars

    17 January 2022
    Brand purposeBrand reputation

    Spotlight: Sustainable storytelling - what are you scared of?

    WFA

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

    Read more about "Spotlight: Sustainable storytelling - what are you scared of?"