Posts about Marketing Organisation & Strategy

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  1.    Benchmark: Share of Voice vs Share of Market
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA member benchmark on Share of Voice vs Share of Market

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  2.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

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  3.    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

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  4.    WFA CEO: “2021 was a watershed year for marketing”

    WFA CEO: “2021 was a watershed year for marketing”

    2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…

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  5.    Reversing the decline in advertising effectiveness
    CreativityBrand reputation

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

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  6.    Capability Forum Overview (October 2021)
    Integrated marketingMarketing operations

    Capability Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

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  7.    Benchmark: Vision/mission/philosophy statements  for the marketing team
    Marketing capabilities

    Benchmark: Vision/mission/philosophy statements for the marketing team

    WFA member benchmark on Vision/mission/philosophy statements for the marketing team

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  8.    Sourcing Forum meeting overview (December 2021)

    Sourcing Forum meeting overview (December 2021)

    Overview of the Sourcing Forum held remotely on Dec 2, 2021.

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  9.    A marketer in Glasgow

    A marketer in Glasgow

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…

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  10.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

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  11.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  12.    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"