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CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Marketing capabilitiesMarketing operations
Take note: 5 back-to-school lessons for marketers
Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…
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Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Media governanceMarketing capabilitiesMedia transformation
Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
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Agency managementAgency rostersOrganisation & structure
Agency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agency managementAgency rostersOrganisation & structure
Agency rosters face ongoing reform and revamps
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
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Marketing procurement
Sourcing Forum meeting overview (June 2022)
Overview of the Sourcing Forum held remotely on June 30, 2022.
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Marketing technologyMarketing technologyMarketing technology
Media Forum APAC (June 2022) eCommerce in South-East Asia
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
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Benchmark: Recommended brand activation agencies in Germany
WFA member benchmark on recommended brand activation agencies in Germany.
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Marketing procurement
Tech & tools in marketing procurement
This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…
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Marketing procurement
Sourcing Forum meeting overview (May 2022)
Overview of the Sourcing Forum held remotely on May 25, 2022.