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Marketing technologyMarketing technologyMarketing technology
Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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Marketing procurement
Sourcing Forum meeting overview (September 2022)
Overview of the Sourcing Forum held remotely on 28th September, 2022
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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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What’s the biggest challenge facing marketers right now?
With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
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Marketing is going through a talent crisis. How can we fix it?
Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…
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Marketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
This WFA member benchmark examined the category management of adaptation & transcreation
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Marketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Marketing procurement
Benchmark: Global Category Management – POS & displays
This WFA member benchmark examined the category management of POS & displays.
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Marketing procurement
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
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CreativityBrand reputation
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
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Brand purposeBrand reputationOrganisation & structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…