Posts about Marketing Organisation & Strategy

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  1.    Ditch the metaverse FOMO
    Marketing technologyMarketing technologyMarketing technology

    Ditch the metaverse FOMO

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…

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  2.    Sourcing Forum meeting overview (September 2022)
    Marketing procurement

    Sourcing Forum meeting overview (September 2022)

    Overview of the Sourcing Forum held remotely on 28th September, 2022

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  3.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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  4.    What’s the biggest challenge facing marketers right now?

    What’s the biggest challenge facing marketers right now?

    With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…

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  5.    Marketing is going through a talent crisis. How can we fix it?

    Marketing is going through a talent crisis. How can we fix it?

    Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…

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  6.    Benchmark: Global Category Management – Adaptation & transcreation
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    This WFA member benchmark examined the category management of adaptation & transcreation

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  7.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  8.    Benchmark: Global Category Management – POS & displays
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    This WFA member benchmark examined the category management of POS & displays.

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  9.    Why I love marketing procurement
    Marketing procurement

    Why I love marketing procurement

    It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

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  10.    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
    CreativityBrand reputation

    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…

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  11.    My top 10 take-outs from talking to marketing's brightest minds
    Brand purposeBrand reputationOrganisation & structure

    My top 10 take-outs from talking to marketing's brightest minds

    The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…

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  12.    WFA introduces Global Marketer Hall of Fame
    CreativityBrand purposeBrand reputation

    WFA introduces Global Marketer Hall of Fame

    The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…

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