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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Brand purpose
Reducing WFA’s carbon footprint
WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…
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Marketing procurement
Benchmark: Supply-chain finance solutions
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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Brand reputation
WFA Forum Connect - Amsterdam 2022
Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…
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Marketing procurement
Benchmark: Supplier Relationship Management (SRM) programs
WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Brand purposeBrand reputation
An unlikely destination
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Marketing procurement
Benchmark: Global Category Management – Digital production & publishing
This WFA member benchmark examines the category management of digital production & publishing.
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Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Marketing procurement
Benchmark: Global Category Management – Loyalty & Reward
This WFA member benchmark examined the category management of Loyalty & Reward.