Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   10 February 2023
   Marketing procurement

   Sourcing Forum meeting overview (January 2023)

   WFA

   Overview of the Sourcing Forum held remotely on 25^th January, 2023.

   Read more about "Sourcing Forum meeting overview (January 2023)"
2. 
   OpinionsVideos & webinars

   9 February 2023
   Integrated marketingDigital transformationMarketing operations

   WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

   WFA

   WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…

   Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
3. 
   Event reports

   6 February 2023
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

   Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
4. 
   Benchmarks & surveys

   24 January 2023
   ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

   Digital In-Housing Benchmark - An Agency POV (Second Instalment)

   WFA

   WFA benchmark on In-housing Digital Media, from an agency point of view

   Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
5. 
   Benchmarks & surveys

   24 January 2023
   Marketing procurement

   Benchmark: Negotiating paid search deals

   WFA

   This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

   Read more about "Benchmark: Negotiating paid search deals"
6. 
   Benchmarks & surveys

   13 January 2023
   Marketing procurement

   Benchmark: Global Category Management – Models (for artwork/photography)

   WFA

   This WFA member benchmark examined the category management of models, for photography and/or artwork.

   Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
7. 
   Opinions

   11 January 2023
   Marketing procurement

   After Spring comes…

   Laura Forcetti

   The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…

   Read more about "After Spring comes…"
8. 
   Benchmarks & surveys

   10 January 2023
   Marketing procurement

   Benchmark: Global Category Management – Digital Commerce

   WFA

   This WFA member benchmark examined the category management of Digital Commerce

   Read more about "Benchmark: Global Category Management – Digital Commerce"
9. 
   Event reports

   9 January 2023
   Marketing procurement

   Sourcing Forum meeting overview (December 2022)

   WFA

   Overview of the Sourcing Forum held remotely on 1^st of December, 2022

   Read more about "Sourcing Forum meeting overview (December 2022)"
10. 
    Event reports

    22 December 2022
    Marketing procurement

    Sourcing Forum meeting overview (November 2022)

    WFA

    Overview of the Sourcing Forum held in Amsterdam on the 8^th of November, 2022

    Read more about "Sourcing Forum meeting overview (November 2022)"
11. Event reports

    19 December 2022
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
12. 
    Videos & webinars

    17 December 2022
    Marketing procurement

    The role of AI in the content creation process

    WFA

    This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

    Read more about "The role of AI in the content creation process"