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Marketing technologyMarketing technologyMarketing technology
Webinar: Blockchain in Marketing
During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
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Agency managementMarketing procurement
Achieving greater financial transparency with your agencies
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
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Organisation & structure
Voice and audio branding strategy
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
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Digital transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Marketing procurement
Webinar: Rights Management & Asset Optimisation
In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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Creativity
Marketing leaders on the state of the industry
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Agency review & pitchingDigital transformationMarketing operations
Benchmark: Naming Agency recommendations
WFA member benchmark on naming agency recommendations.
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Agency managementAgency rostersMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.