Posts about Marketing Organisation & Strategy

Related content

1. 
   Benchmarks & surveys

   2 August 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Media SLAs & transparency

   WFA

   This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

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2. 
   Opinions

   31 July 2019
   Organisation & structure

   Why humility is more critical than ever for effective leadership

   Rob Dreblow

   The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…

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3. 
   Event reports

   17 July 2019
   Marketing operationsOrganisation & structure

   CMO Forum meeting overview (June 2019)

   WFA

   Overview of the CMO Forum held on June 20th, 2019 in Cannes

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4. 
   Event reports

   11 July 2019
   ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

   Sourcing Forum meeting overview (June 2019)

   WFA

   Overview of the Sourcing Forum held on June 26th, 2019 in New York.

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5. 
   Reports & whitepapers

   11 July 2019
   Agency managementMarketing operationsMarketing procurement

   The hidden gem: How clients benefit from long-term partnerships

   Agency Mania Solutions

   Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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6. 
   OpinionsVideos & webinarsEvent reports

   3 July 2019
   Marketing procurement

   Redefining the marketing procurement value proposition

   Laura Forcetti

   ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

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7. 
   Opinions

   2 July 2019
   Digital transformationOrganisation & structure

   Setting up a digital hub? Don’t forget to plug in the people

   Ranji David

   In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…

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8. 
   OpinionsEvent reports

   25 June 2019
   CreativityBrand reputation

   Seven take-outs from Cannes 2019

   Will Gilroy

   So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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9. 
   Event reports

   25 June 2019
   Digital transformationMarketing procurement

   Sourcing Forum meeting overview (May 2019)

   WFA

   Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

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10. 
    Press releases

    18 June 2019
    Brand reputation

    WFA launches The State of Advertising report

    WFA

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

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11. 
    Benchmarks & surveys

    18 June 2019
    Agency review & pitchingIntegrated marketing

    Recommended global production/implementation agency

    WFA

      WFA member bechmark. For additional details, please log in.

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12. 
    Benchmarks & surveysReports & whitepapers

    17 June 2019
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"