Related content
-
Marketing procurement
The WFA Global Sourcing Board, 6 months on
It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
-
Brand purpose
German report causes a buzz on purpose
OWM warns marketers that supporting a social purpose is essential for survival
-
Marketing technologyMarketing technologyMarketing technology
Can blockchain solve some of marketing’s biggest problems?
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…
-
Marketing operationsMarketing procurement
Benchmark: Managing slow moving or obsolete (SLOB) products
This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
-
Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
-
Marketing procurement
Benchmark: Procurement systems for marketing
This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…
-
Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
-
Agency remuneration & contractsMarketing procurement
Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
-
Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
-
Media governanceDigital transformationMedia transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
-
Marketing technologyMarketing procurementMarketing technologyMarketing technology
Webinar: Digital Asset Management
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…