Related content
-
Digital transformationThe Customer Framework becomes WFA's global strategic partner for Transformation
Read more about "The Customer Framework becomes WFA's global strategic partner for Transformation"Strategic partners help WFA improve on the value delivered to members against a number of priority areas
-
ProgrammaticMarketing operationsOrganisation & structureWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
-
Brand reputationMarketing operationsData & analyticsCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
-
Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
-
Marketing procurementBenchmark: Digital asset retention policies
Read more about "Benchmark: Digital asset retention policies"This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for…
-
Marketing technologyMarketing procurementMarketing technologyMarketing technologyBenchmark: Buying Channels
Read more about "Benchmark: Buying Channels"This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
-
Marketing procurementData collection & privacySourcing Forum meeting overview (December 2019)
Read more about "Sourcing Forum meeting overview (December 2019)"Overview of the Sourcing Forum held on December 4th, 2019 in New York.
-
Digital policyOrganisation & structureData collection & privacyDGX Benchmark: Increasing data privacy awareness for Marketers
Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…
-
Marketing procurementBenchmark: OTT Media Buying Practices (APAC)
Read more about "Benchmark: OTT Media Buying Practices (APAC)"This WFA member benchmark of various OTT Media buying practises by WFA members.
-
ChannelsMarketing procurementBenchmark: Developments in the Russian media market
Read more about "Benchmark: Developments in the Russian media market"This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
-
Marketing procurementOrganisation & structureBenchmark: Digital Marketing workload and responsibility structuring
Read more about "Benchmark: Digital Marketing workload and responsibility structuring"This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
-
Agency remuneration & contractsMarketing procurementBenchmark: Fixed fees for creative assets
Read more about "Benchmark: Fixed fees for creative assets"This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…