Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   25 August 2020
   Marketing procurement

   Sourcing Forum meeting overview (July 2020)

   WFA

   Overview of the Sourcing Forum held remotely on July 2nd, 2020.

   Read more about "Sourcing Forum meeting overview (July 2020)"
2. 
   Press releases

   20 August 2020
   ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

   WFA

   In-house and hybrid trading models now used by 84% of respondents

   Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
3. 
   News

   17 August 2020
   Marketing technologyMarketing technologyMarketing technology

   Norwegian association unveils new adtech and martech guidance

   WFA

   ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

   Read more about "Norwegian association unveils new adtech and martech guidance"
4. 
   Opinions

   28 July 2020
   Marketing operationsOrganisation & structure

   Loving lockdown

   Rob Dreblow

   Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

   Read more about "Loving lockdown"
5. 
   Videos & webinars

   24 July 2020
   ChannelsMarketing technologyMarketing operationsMarketing technologyMarketing technology

   Webinar: Live-streaming & E-commerce

   WFA

   This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

   Read more about "Webinar: Live-streaming & E-commerce"
6. 
   Event reports

   22 July 2020
   Agency managementOrganisation & structure

   CMO Forum meeting overview (July 2020)

   WFA

   Overview of the CMO Forum held remotely on July 16, 2020.

   Read more about "CMO Forum meeting overview (July 2020)"
7. 
   Videos & webinars

   14 July 2020
   ChannelsMarketing operationsOrganisation & structure

   Webinar: The Low Touch Economy

   WFA

   Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

   Read more about "Webinar: The Low Touch Economy"
8. 
   Videos & webinars

   9 July 2020
   ChannelsMedia governanceMarketing operations

   Webinar: Navigating global media pricing in 2020

   WFA

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

   Read more about "Webinar: Navigating global media pricing in 2020"
9. 
   Reports & whitepapers

   9 July 2020
   Marketing procurement

   Project Spring

   WFA

   A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

   Read more about "Project Spring"
10. 
    Press releases

    9 July 2020
    Marketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    WFA

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
11. 
    Benchmarks & surveys

    8 July 2020
    ChannelsMarketing technologyMarketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA

    WFA benchmark on possible vendors who could provide creative auditing services.

    Read more about "Benchmark: AI ad creative audit solution providers"
12. 
    Benchmarks & surveys

    6 July 2020
    Agency remuneration & contractsMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"