Posts about Marketing Organisation & Strategy

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  1.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  2.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

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  3.    WFA launches Global Marketer of the Year 2020
    Brand reputation

    WFA launches Global Marketer of the Year 2020

    Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…

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  4.    The endless possibilities of Computer Generated Imagery (CGI)
    Marketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

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  5.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

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  6.    Sustainability and procurement
    Marketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

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  7.    Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

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  8.    UK ad industry launches initiative to eliminate negative environmental impact of production
    Brand purpose

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

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  9.    Sourcing Forum meeting overview (September 2020)
    Marketing procurement

    Sourcing Forum meeting overview (September 2020)

    Overview of the Sourcing Forum held remotely on September 4, 2020.

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  10.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

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  11.    Burst the bubble, recruit for the future and focus – your September to do list

    Burst the bubble, recruit for the future and focus – your September to do list

    As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…

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  12.    I don't want yet another soft drinks company screaming purpose at me
    Brand purpose

    I don't want yet another soft drinks company screaming purpose at me

    We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…

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