Related content
-
Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
-
Marketing capabilities
Benchmark: Measures of investment in marketing capability building
WFA member benchmark covering measurement of investment in marketing capability building.
-
Brand reputation
WFA launches Global Marketer of the Year 2020
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
-
Marketing procurement
The endless possibilities of Computer Generated Imagery (CGI)
This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
-
Marketing technologyDigital transformationMarketing technologyMarketing technology
Belgium’s first virtual Trends Day identifies 5 key industry trends
More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day
-
Marketing procurement
Sustainability and procurement
Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
-
Agency managementMarketing procurement
Benchmark: Global Category Management - Artwork & pre-press Packaging design
This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
-
Brand purpose
UK ad industry launches initiative to eliminate negative environmental impact of production
AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
-
Marketing procurement
Sourcing Forum meeting overview (September 2020)
Overview of the Sourcing Forum held remotely on September 4, 2020.
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
-
Burst the bubble, recruit for the future and focus – your September to do list
As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…
-
Brand purpose
I don't want yet another soft drinks company screaming purpose at me
We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…