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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Brand purposeBrand reputation
L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
13 companies now on board pledge to help marketers lead on sustainability
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Brand purposeBrand reputation
How are you helping marketing get on the sustainability journey?
We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…
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Marketing procurement
New metrics for a growth agenda
Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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Agency rostersMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Marketing procurement
Spotlight: Diversity & Inclusion in the Production Landscape
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Agency managementMarketing capabilities
Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
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Agency managementMarketing capabilities
Benchmark: Creative Agencies in Japan with TVCM capabilities
Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Brand purposeBrand reputationMarketing operations
New research suggests marketers lag corporate progress on the sustainability journey
Marketers almost unanimously believe that the function can make a difference on this journey
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Brand purposeBrand reputation
WFA launches framework to help marketers lead on climate change challenge
Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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Brand purposeMarketing operations
WFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…