Posts about Marketing Organisation & Strategy

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  1.    This can be marketing’s time. You just need to earn it.
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

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  2.    Planet Pledge Leaders' Forum - Meeting Overview

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

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  3.    In conversation with four marketing stars for the future
    Brand purposeBrand reputation

    In conversation with four marketing stars for the future

    WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…

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  4.    The Media Capability Gap
    Media governanceMarketing operations

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

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  5.    Learning from the Sourcing Board
    Marketing procurement

    Learning from the Sourcing Board

    Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…

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  6.    WFA creates three new groups to address key marketer priorities
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

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  7.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

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  8.    Insight Forum Overview (June 2021)
    InfluencersInfluencers

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

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  9.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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  10.    Get comfortable with sustainability
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…

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  11.    Marketing’s Missing P: Planet
    Brand purposeBrand reputationMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

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  12.    Capability Forum Overview (June 2021)
    Integrated marketingMarketing operations

    Capability Forum Overview (June 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

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