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Marketing capabilitiesMarketing operations
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Brand purposeBrand reputation
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A research report on the anatomical structures and priorities of the client-side media department.
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Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…
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Agency managementAgency rostersMarketing capabilities
WFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Read more about "WFA creates three new groups to address key marketer priorities"
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
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Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing operationsOrganisation & structure
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operations
Get comfortable with sustainability
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
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Brand purposeBrand reputationMarketing operations
Marketing’s Missing P: Planet
Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…
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Integrated marketingMarketing operations
Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.